By March 7, over 4, cases had been reported. On March 9, Italy placed quarantine restrictions over the entire country. During the first week of March, , downloads of Business apps occurred across iOS and Google Play in Italy — marking the biggest week ever for the category.
With many businesses in affected areas adopting work from home policies, we see workers turning to mobile apps to communicate, collaborate and teleconference to continue working without interruption. We have seen strong growth in downloads of Games in affected markets, as consumers turn to mobile to stay entertained and pass the time while under quarantine.
As with Business apps, we saw this trend first surface in China. South Korea was another market hit early on by coronavirus.
The CDC also recommended events with 50 or more guests be postponed for 8 weeks. As more people face an increase in time indoors, they are turning to mobile to stay entertained. We expect more countries to follow the pattern in China and South Korea and see an increase in downloads of Games. Notably, Slap Kings , Woodturning , Draw Climber and Brain Test: Tricky Puzzles ranked in the top 10 games by downloads among many of the markets analyzed that are experiencing coronavirus outbreaks at scale.
Alongside gaming, we saw consumers turn to social media and video streaming apps to be entertained and keep in touch with loved ones while also keeping them safe. TikTok is both a platform for passing the time by watching short looping videos and by creating these videos and social networking with others in efforts to attract viewers.
In , we saw 8 of every 10 minutes in TikTok come from users in China and time spent exceeded 68 billion hours worldwide. This was both a product of more users accessing the platform and those users spending more time in it on average. We also took a look at video streaming apps. While the time spent in the top 10 video streaming apps on Android phones in the US has not yet seen a meaningful uptick during the months of the coronavirus pandemic, hovering at an average of million hours as of March , we did see a shift in the apps ranking among the top Looking at the week of March 1, where the coronavirus outbreak and market, government and commercial response escalated, we saw 2 video streaming apps with rapid growth as they entered the top Downloads are first time downloads only; re-installs and updates are excluded.
In the next five years, we forecast that annual worldwide app downloads, including China third-party Android downloads, will grow from This download growth will be driven by a dramatic increase in smartphone install base from 3.
For additional time periods of regional download data, see our supplementary Forecast Data Sheet. Spend is gross, app store fees are included. This consumer spend growth will come from a combination of the rapidly growing installed base we previously mentioned and increasing spend per device in more mature markets. In short, the Google Play Store has more downloads and is growing at a higher rate.
Note: Not sure which platform to build for first? So you can launch on both stores and drive downloads from as many users as possible. In order for your app to be successful, you need to understand what consumers want. First, you should understand what types of apps are being downloaded the most.
Here are the most popular categories on the Apple App Store by share of availability. Your app category needs to be relevant to the purpose and functions of your app. Violating these terms can get your app removed from the App Store. Obviously, nobody will be able to download your app if this happens. Those categories have more competition. As I just said, the mobile app industry is highly competitive.
But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high.
But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store.
We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.
As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store.
You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users. Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.
But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.
The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month.
What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? South Africa. South Korea. Great Britain. Saudi Arabia. Hong Kong. Czech Republic. You can promote your iOS app in regions at App Store.
Go to My Profile to see the whole list. New Zealand. Buy iOS installs.
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