It takes some courage and dedication to roll out a full marketing campaign all at once, but if done successfully, you can see some awesome returns. Depending on your total budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience, which could include:.
A lot of your downloads will come from organic searches , but many downloads will come from your web-version landing page. One of the most important aspects of your app description is your collection of photos, app screenshots, and videos. Your app store page must be appealing. Photos related to your app that highlight your most popular and needed features will immediately encourage downloads.
Screenshots from your app itself are what users will typically look at after they first find you in search results. If you have the necessary tools, you can even design a video for your app. And if you can, have your app subtitled and translated in several different languages.
Reaching out to as many people as possible is key to increasing your download rate, after all. If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially. This can also help enhance your app store visibility.
You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole. But if the app store finds out you used this tactic, you may have your app suspended entirely. Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well.
Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed. So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests. Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively.
Refer them to the new article and they might write their own with the initial reviews in mind. You can also offer incentives to users who leave you reviews. This is a great method to increase the amount of users who actually choose to do so.
Think of Instagram, people use it when they have to share a photo. This is a perfect example of a single use case. A use case includes quite a few things such as the happy path, the intent of the use case, alternate action paths, and testable actions. I know, you may say your customers. Okay, but which type of customers in particular. What are their needs, gender, age, demographics, etc. The best approach to defining the target audience is to use personas. Buyer personas help you understand your target audience better.
It helps in categorizing and grouping them. List down all the following information about each type of your potential user. Defining KPIs for the app will help monitor the performance and at the same time, it will help set realistic goals for the app to achieve year after year.
Setting KPIs for app is not enough. If the app fails to perform , the business will suffer and if it performs, business will grow. The most crucial app performance metric is the number of new users. Other metrics are app rating, an increase in usage and sessions, customer retention, repeat customers, session length, customer lifetime value, active users, and downloads. Finally, start promoting your new app at this stage because you now know what it is, who is it for, and what it will do.
This is the right time to create early buzz and engagement. Implementation strategy begins with defining the minimum viable product. MVP is defined as the product with the minimum features for validating and learning purposes. Instead of throwing all the features right at once, you should prioritize the features and start from the minimum acceptable features. All the best apps and products go through this phase. Do you think Twitter offers the same features from day one?
The first Twitter homepage was totally different from what you see today. It look like this:. Same is the case with Facebook. Define minimum viable product by listing all the possible features for your app, prioritize those features, sort them on the basis of priorities, and add the top few must-have features in the first version.
The remaining features should be added over the course of a few years. You may not get rid of the bugs completely, but you can minimize these issues by creating a workable testing strategy. The test strategy should be defined before the coders get to work. What tools do you need for development, testing, and for maintenance? Though, it mostly depends on the budget allocation. By the end of the mobile app design strategy, the strategy document with all the mandatory details will be ready.
Benji Hyam , the co-founder of Social Proof Interactive, stated that before you approach an app designer, you must have the following things ready:. This is, more or less, what we have covered in the previous section.
Having a mobile app strategy will make app designing super easy. Mobile app design strategy is an in-house process while app design process can be outsourced or done in-house. The scope may include all of the following:. This is the phase where the UX and UI designers will get to work based on the scope of the app and on the app strategy. It involves market research and user research. The job of the designers is to come up with the best UX design that will help your app stand out from the crowd.
Start by conducting an in-depth market research and analyze the existing apps in your industry. The user research will reveal colors and themes that will help you develop an emotional connection with the target audience.
What type of colors and styles will the end-users prefer? You can use different methods to collect data from the potential users such as surveys, focus groups, design workshops, etc. If you do, you will end up designing an elephant like this …. The visual representation of the user interface is known as UX wireframe.
You have to create a structure of the user interface, transitions, and interactions. It must be based on market research, user research, competition, and strategy.
You can use wireframing software or you can create a simple outline on a paper. Lay down the user flow as you want it to appear on the actual app.
No need to do extra work. The simpler it appears, the better it will be. The purpose of UX wireframing is to define the flow of the app such as the number of windows, buttons, where each button leads the user, the registration process, the login screen, and everything related to the front-end of your app.
Prototype lets you see and feel the app. It must be created as early as possible. Once you have the UX wireframe, creating a low-fidelity prototype is easy. The low-fidelity prototype is the sketchy prototype that can be created right away as the wireframe is ready. There is no need to waste money on expensive prototypes. A simple physical prototype will show you how the app looks. The purpose of a prototype, by any means, is not to test or improve the functionality. A lot of experts recommend using low-fidelity prototypes to save cost and time.
Instead of wasting money creating expensive prototypes , spend money on app functions, features, and on coding. Mozilla used low-fidelity prototypes to tweak its support website. They used multiple prototypes and all of them were created on paper. They quickly selected the best user-interface elements that worked for the users. Do not confuse UX wireframe and prototyping with the user interface UI design. The UX research, wireframing, and prototyping are about how the app works while the UI design is about how the app looks.
Once the UX has been tested, tweaked, and several prototypes have been tested and finalized, you have to move to the UI designing phase. At this stage , you have to deal with the visual representation of the concepts, color schemes, fonts, shapes, buttons, font size, images, forms, illustrations, animation, etc.
You have to test multiple designs to see what works best for your users. The color schemes, skins, themes, and all the visual elements have to be tweaked several times to find what works. You cannot bring customers on board at this stage. Just like prototyping, the UI designs can be sketched on paper. Or, you can use a simple app for it known as Paper App. You can sketch different versions of your app and see which looks better.
Zoom app users tend to be relatively young. Source: Appfigures. TV episodes are created entirely from Zoom meetings. And there are entire guides dedicated to helping people use the dozens of features inside of Zoom. It will be interesting to see how Zoom fares now that many new startups are entering the business video communication space.
Was there anything you read in the roundup that surprised you? I was literally wondering what their growth numbers were like considering most of my friends and family are now using Zoom daily. Date Quarter, fiscal year Annual meeting minutes December million June 6 billion February 60 billion July 79 billion October 97 billion January billion April 2. The Chrome Extension installs a button on your browser window that enables you to start or schedule meetings with the click of a button.
Read Article. Users can easily schedule and join BlueJeans meetings directly from Google Calendar. It works across all platforms of Google Calendar - browser or mobile device. For installation instructions click here. Refer to this article to determine your best client choice. The BlueJeans Events App gives moderators and presenters intuitive and full-featured controls to easily manage live virtual events. Use visualization, spatial reasoning, and geometric modeling to solve problems Identify shape attributes, count sides and corners, and use shape vocabulary Create mental images of geometric shapes using spatial memory and spatial visualization Investigate and predict the results of putting together, taking apart, moving, and rotating 3D shapes.
Cyberchase Shape Quest is funded by the U. Department of Education through the Ready To Learn Initiative, a program that supports the development of innovative educational television and digital media targeted at preschool and early elementary school children and their families. The contents of this app were developed under a grant from the Department of Education.
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